Digital Marketing Courses
Enroll in leading digital marketing VALUE courses, which allows you to gain value quickly and synced with the latest industry trends, learn from experts who possess extensive real-world experience, and an opportunity to get connected with our network of hiring partners.
FREE Digital Marketing PLAYBOOK (skills, tools and purpose)
Skills Covered
SEO
Search Engine Marketing
Social Media Marketing
Content Marketing
Lead Generation
Campaign Management
Email Marketing
Tools and Technologies
Projects
Search Engine Optimization Project
Learners will perform keyword research using a keyword planner. This will be followed by creating a meta title and description. They will then write a 600-word SEO-friendly piece of website content and build external inbound links (backlinks). Finally, they will perform an SEO competitor analysis and provide suggestions for improvement.
Search Engine Marketing Project
Learners will perform keyword research using a keyword planner, with average bid value. They will design a landing page wireframe and perform Google ad simulation, alongside troubleshooting of ad scenarios. They will create a search campaign with ad extensions and finally come up with a display or video campaign.
Social Media Marketing Project
Learners will perform competitor analysis and target audience research for paid Facebook and Instagram ads. They will create a Facebook lead generation campaign. They will also perform target audience research for Linkedin, as well as ad copy analysis, and create a LinkedIn campaign. Finally, they will come up with a social media calendar.
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Opportunity-Based Course Curriculum
